This sucks, because you can invite people to an event or event promote an event with ads. I hope Facebook is working on something here.įacebook Live also doesn’t provide any easy way to link an event to a live stream. You can share a link to a service like to collect tips, but that’s not nearly as smooth as it could and should be. The biggest downside of Facebook Live is there is no integrated way to tip artists. I know this in part because Facebook tells me so in my Page “Insights” These people are on Facebook in large numbers.įinally, Facebook Live streams are easy to set up and use with streaming software, which enables me to use a high quality audio and video feed for my streams. Second, my music appeals largely to people in their late twenties to mid-forties, and to people 55+. There’s extra costs associaated with multi-streaming and we’ll get more into that later in this guide.įacebook Live is my own platform of choice, for a few reasons.įirst, so many people are on Facebook that’s it’s about as close as we get to a universal platform (like it or not). In addition to different demographics, each platform has its technical pros and cons that I’ll cover here.įinally, there is a way to stream to multiple platforms at once, called multi-streaming. Where you choose to stream should depend on where your people are.ĭon’t expect fans to come to you – go to them. Again, I’m not sure how well paid shows will go over with fans, but if you choose to go this route, you should give HouseBand.ca a try as it’s built right in Alberta where I’m from. This site was built just this week, specifically to address those housebound by the COVID-19 health crisis. From their website, “Stageit is an online venue where artists perform live, interactive, monetized shows for their fans directly from a laptop, offering fans unique experiences that are never archived.”Įxclusivity is the sell here and if you want to try paywalled live streaming, StageIt is the established name. StageIt has been around for years and hosted shows by major artists like Bonnie Raitt, Common, Jason Mraz and Jon Bon Jovi. That said, here are the top platforms I’m currently aware of for live streaming concerts. Anyone who has ever watched a video on Facebook, Youtube or Instagram can watch live video just as easily (and share it with others). Most people are spending hours there already, so our live streams will be easy to find and easy to watch. I recommend streaming to viewers where they already are, in places like Facebook or Youtube or Instagram or Twitch. In these uncertain times when people are motivated to support local artists, we may see more success with this model, but I’m doubtful because people just aren’t used to paying for live streamed concerts online and it’s an uphill battle to convince them. My opinion is that ticketed live streams could work well for established artists, but not so well for smaller artists like myself. There are websites that allow you to pre-sell tickets to an exclusive livestream. Most of them are not ticketed – like playing a show with no cover, except in this case there is also no guarantee from the venue. There are so many “venues” you can play with your livestream. I’ll get into how all of that works together below.Īs simply as we can, let’s walk through what your options are for going live, and what’s needed to produce a livestream that actually sounds, and looks, like a professional show (we’ll get to whether or not that even matters, too). Video: Canon T6i DSLR and 2 Neewer LED Video lights Streaming platform: Facebook Live (from my artist page, not my personal profile)Ĭomputer/Phone: Macbook Pro Laptop (2014 13”)Īudio: Aston Spirit condenser microphone and guitars ran through Soundcraft 12 MTK USB Mixer and Interface I’ve made a lot of mistakes and adjustments since I started, so please learn from those rather than repeating them! My Live Stream Set Upīefore we get in the weeds about what Live Streaming is and how it works, you might just want to know how I do it. By now I’ve done dozens, if not hundreds, of live shows – mostly on Facebook Live. I’m a local musician who has been experimenting with live streaming for at least the past few years. Whatever you thought of live streaming at the start of 2020, it has quickly become the ONLY way a musician can perform live while we are all self-isolating to “flatten the curve” of the COVID-19 virus. Maybe you thought you’d never pick up a phone and hit that LIVE button. Maybe you’ve been wanting to try live streaming for a long time.
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